Accelerating Sales.
Amplifying Impact.

EIF Catalyst is a 12-week program where we help you build your sales system while actively selling. During your active selling phase, we will:

1. Learn your business
   We want to learn about your deals, your buyers and your pipeline. We’ve found most founders at this stage have early product-market fit but haven't yet cracked what makes it repeatable, so we’ll focus there.
2. Work with you to identify the pattern
   We’ll help identify which buyers have real urgency, why some close fast, and what's causing others to stall.
3. Teach you how to identify the buyers that will pull your product out of your hands
   We’ve learned sales isn't about convincing people to buy, it's about finding people who already have a project on their to-do list—and whose existing options aren't good enough. When you find those buyers, they pull your product out of your hands. When you pitch to everyone else, you waste months on deals that were never going to close.

Ultimately, we want to partner with you to design your entire sales motion around the PULL Framework—learn more about this framework below.

Most founders think their job is to show the product and convince buyers it's valuable. This is backwards.

Demand is a project on someone's to-do list—a specific thing they’re actively trying to accomplish. This is not to be confused with a pain point; we have millions of pain points we ignore.

Pull exists when:

• That project is their priority right now.
• They'd take action if they could.
• But their existing options have serious limitations—or are completely unworkable.

Your job isn't to convince. If you have customers, some of them had this—you probably just didn't know to look for it or tailor your entire pitch and sales process around it. That's what drives vertical growth.

"Understanding demand before you pitch supply is so fundamentally important. It's so obvious once you learn it, but actually so not obvious if you haven't. As entrepreneurs, we tend to fall in love with our own solutions."

— France Hoang, Co-Founder and CEO, BoodleBox

This program is for founders who are:

• Selling to postsecondary institutions, workforce programs or employers—with a focus on learner outcomes and underserved populations.
• Closing deals but can't explain why some close fast—you know something's working; you just can't systematize it.
• Worried about the founder dependency—you can't take every sales call forever, but you don't know how to hand it off.
• Ready to run experiments during the program—this isn't theoretical; you'll be on calls, testing approaches and submitting recordings.
• Coachable and willing to be uncomfortable—the call teardowns are brutal and valuable in equal measure.
• U.S.-based or with a clear U.S. roadmap for 2026.

Where you should be:

• Paying customers or strong pilot traction
• Typically $250K-$1M Annual Recurring Revenue (though this varies)
• Emerging evidence of product-market fit
• Founder(s) still leading sales

Give us 12 weeks during your active selling season. We learn about your business first. Then we work with you to apply the framework to your actual pipeline and run experiments on real calls, with real buyers.

Learn from Rob Snyder, our experienced EIF team and the EIF Catalyst cohort.

Rob is the founder of Reframe, a fellow at Harvard Innovation Labs, a multi-time B2B founder and a founder-led sales expert. The PULL Framework came from years of watching the same pattern: founders who know their product cold but can't explain why some buyers close fast and others never close at all.

His approach starts with questions. He'll learn your business, watch your sales calls and help you see exactly where buyers disengage—and why. Then he'll work with you to fix it.

"This experience has been transformative for me as a third-time founder. Rob has elevated me to a level of uncomfortableness to get better and want to be better."

—Dustin Bainbridge, Founder and CEO, Unified Track

Dustin was running 45-minute demos, showing the full product, hoping something would resonate, but it missed the mark. However, buyers don't want to see your product. They want to know if you solve the thing they're trying to accomplish.

After EIF Catalyst, Dustin's demos dropped to 20-25 minutes. Same product but a different structure. Dustin understood the pull first, then described only the supply that fits.

"I've cut my demos from essentially 45 minutes into 20 to 25 minutes, which allows me to do 2x and sometimes 3x more demos throughout the day...every week I was like, Rob, you know what I did? I went out there, and I'm driving top-line pipeline."

—Dustin Bainbridge, Founder and CEO, Unified Track

When Senan came into the program, he was pitching to any admissions officer who'd take a meeting. Some calls went weirdly well. Others went nowhere.

When we looked at the pattern, it wasn't random. Big schools weren’t the right market. Instead, small colleges and niche programs—the ones looking for very specific students on very tight budgets—were pulling. Their existing options (broad national campaigns, generic services) either didn't fit their budget or didn't have the targeting detail they needed.

Once Senan designed around the buyers with real pull, the close rate changed. The messaging got sharper. He stopped wasting time on calls that were never going to convert.